CAPABILITIES

“The brave may not live forever, but the cautious don’t live at all”

–Richard Branson

At the heart of our capabilities as former Chief Marketing Officers is a deep understanding and experience in business-to-business marketing and communication and particularly in the financial services, commercial real estate, and professional services sectors. 

Client engagements range in scope and budget depending on the client need. Our goal is always to add value to a client’s existing marketing strategy and build on what has been done to date. We look for ways for our clients to create a faster path from contact to contract, and generate meaningful results that can be shared with the C-Suite, boards of directors, shareholders and employees. 

There is so much marketing buzz today that it can be confusing.

Our philosophy is simple.

Focus on doing the key marketing activities well.
While mediums may change, marketing principles do not.
You can always build on a strong foundation. 

A Valuable Partner Network

By working with us, you will have access to a full range of marketing services through our partner network. This is a highly selective group of experts that we have worked with for many years and can recommend without hesitation. 

Think of us as your orchestra leader that coordinates all the resources you need to achieve the desired outcome. The benefit to you is that you don’t have to search for multiple providers and you only pay for these services, if and when you need them. 

What We Do For You

The marketing spectrum is broad and includes a broad range of activities that are grouped below for ease of reference. Many clients start by working with us on a project such as a writing assignment or doing a marketing audit. It’s a good way to get mutually acquainted and build a relationship.

Audits , Analytics & Research
Looking for Gaps, Insights, Predictions & Opportunities

Branding , Design & Messaging
Articulating Competitive Differentiation & Telling a Visual Story

Client Engagement Tactics
Getting & Staying Connected
Education
Events
Lead Gen

Digital Marketing
Creating a Digital Platform
Web
Social
Email
Mobile

Marketing Execution & ROI
Putting Plans into Action & Measuring Results

Sample Engagements

Here are some examples of how our service might be of value:

You’re a senior leader in a small to medium sized business with a small marketing team that, to date, has been focused on tactical execution. You are looking to grow the business and need strategic marketing guidance, but are not yet ready to hire a senior marketing executive. 

Distinct Marketing would work with you to devise a strategic marketing plan that is aligned with your growth goals, and coach your in-house staff on how to execute. 

You need your sales and marketing teams to “think digital.” They need to use technology to execute more efficiently, gain insight into customer behavior along the path to a sale and track results.

Distinct Marketing would provide guidance on how to build the right marketing technology stack, evaluate the path to a sale, identify the appropriate metrics to track results, and help you change the internal mindset to embrace a more digital approach.

Your Chief Marketing Officer is going on either a planned or unscheduled leave of absence and your new product is slated to launch in a few months.

Distinct Marketing would step in as an interim leader, to ensure the launch moves forward as planned.  

Sales growth has slowed recently and some of your clients have switched to a competitor.

Distinct Marketing would engage its research partner to interview a sample of your clients and prospects and would provide you with insights and recommendations on how to implement acquisition and retention strategies.

The lead generation program doesn’t seem to be performing as well lately.

Distinct Marketing would analyze your lead gen program from a creative, messaging and execution perspective and would provide actionable recommendations. 

How should you staff your marketing function? In-house? Outsource?  Or a combination of both? What’s the appropriate level of marketing resource and budget for a business your size?

Distinct Marketing would review your marketing needs, assess current resources and provide you with recommendations based on industry best practices.

You just acquired a small company to fill in a gap in your product line-up and need to refresh your brand.

Distinct Marketing would work with its design partner to update the brand standards so that there is consistency of presentation across all digital and traditional communication mediums. 

You’re interested in how to use all of the data in your firm to identify where the real opportunities lie for sales expansion.

Distinct Marketing would engage its analytics partner to help you create a predictive model.